Make the direction concrete.
A campaign needs more than several good individual images. Set out what connects them: a subject, palette, material, type of light, or composition. Bring reference imagery you have permission to use and keep the brief alongside the images on your board.
Explore alternatives while the work is open.
Try two distinct directions before expanding either into a full set. For example, compare soft natural light and tactile surfaces with a cooler, sculptural studio treatment. Use the Agent to work through a brief, or direct individual generations yourself.
Refine for the placement.
Once a direction is working, make focused adjustments for the context where an image will appear. Think about crop, space for copy, visual hierarchy, and the product’s importance in the frame. Review details at the actual delivery size.
Keep creative judgment in the loop.
Related prompts and references can help carry a direction, but consistency is not guaranteed. Compare images together, reject the ones that drift, and export the set you want to finish in your usual design tools.