An image workspace. Now in private beta.

From a reference
to a finished set.

Generate, refine, and organize imagery for your next project. All on one board.

For independent creatives and small brand teams.

AI-generated concept: the amber FORM bottle on pale stone in warm afternoon light — AI-generated concept study for a fictional brand: one bottle, one place, the light and the setting changed. Drag to compare.See the project brief and approach

The same bottle, the same place, in a cool studio scene of brushed aluminum and charcoal stone — AI-generated concept study for a fictional brand: one bottle, one place, the light and the setting changed. Drag to compare.See the project brief and approach

A place for the whole process

Your ideas belong
beside your images.

A reference in one tab. A prompt in another. The good version somewhere in your downloads. Vellum brings the work together, so you can keep moving from an idea to a set you want to use.

01 / Give it a starting point

Start with what you have.

Bring a product image, a visual reference, or a written brief. Keep subjects and creative direction alongside your project.

02 / Work through the possibilities

Find the direction.

Generate an image, ask for changes, and compare variations. Work directly or explore a brief with the Agent.

03 / Bring the work together

Leave with a set.

Organize the images that belong together and export your selections. Your board keeps the context for the next round.

Made for work in progress

A product. A campaign.
A direction worth exploring.

Fictional skincare product in a warm editorial setting

Product imagery

Explore settings, light, and compositions around the product you’re working with.

Fictional skincare campaign direction using sculptural metal

Campaign imagery

Develop a visual direction, compare alternatives, and gather the images into a coherent set.

A small, considered beta

Bring a project.
Help shape Vellum.

We’re inviting independent creatives and small brand teams to try Vellum on real work. Tell us what you’re making.

Requests are reviewed by a person. We’ll email you when a place is available.

From a referenceto a finished set.

Your ideas belongbeside your images.