Define what should stay.
Start with an authorized product image. Describe the shape, material, label, and details that matter. Keep that reference visible on the board.
One subject.
Room to explore.
A fictional skincare campaign, built around a simple question: what happens when the light and material change, but the subject stays familiar?
Folded paper, chalk stone, amber glass, afternoon light.
Brushed metal, charcoal stone, a warm reflection.
AI-generated illustrative concepts for a fictional brand, created for this website. These are not customer results or a recording of a Vellum session.
A useful brief leaves
room for judgment.
“An everyday skincare product, photographed with restraint. Explore natural warmth and a cooler studio direction. Keep the bottle recognizable and leave space around the subject.”
Change one thing at a time.
Compare the light, background, and composition. Ask for a focused adjustment, then check the result against the product.
Inspect the small things.
Check label accuracy, proportions, edge details, and suitability for the final placement. Retouch or reject a result when it is not accurate enough.
A small, considered betaBring a project.
Bring a project.
Help shape Vellum.
We’re inviting independent creatives and small brand teams to try Vellum on real work. Tell us what you’re making.
Requests are reviewed by a person. We’ll email you when a place is available.